My sister-in-law turns 21 this weekend and I'm planning a huge celebration for her. Eight of us will meet at a local tapas ar for dinner then proceed to a few other bars. I'm guessing we will each spend around $50-$100 on drinks, so if you have a bar in my town you'll definitely want us to stop by. Booking parties and groups like ours is a fantastic way to improve your bottom line. Not only do you usually make a nice sale from the group, but you also bring in new people who haven't visited your establishment. Also, if you do a good job, then someone in the group may consider your bar for the next big event.
Most owners do something special for birthday parties and give a free dessert or shot. I gave a mini-bottle of champagne for a few reasons: it got them drinking (if they hadn't started already), it was more memorable than a birthday shot, and it only cost me $2-$3. You can do the same thing for anniversary parties, job promotion parties, or any other celebration.
When groups come in, don't hesitate to ask everyone when the date of the next special event. Let them know you appreciate their business and want to host them again. Group bookings can grow your business, so get marketing.
No comments:
Post a Comment