For $36 a year you can have streaming music (advertisement free) for your establishment. I’ve used Ipods and satellite radio companies like XM or Sirius, but nothing compares to Pandora’s small fee.
Music influences customers’ moods, so when used appropriately, customers spend more money. When customers are relaxed and having fun, they stay longer and consume more. So what kind of music should you play for your customers? There’s no right answer, but it’s important to consider the following three factors: theme of your establishment, time of day, and customer demographics.
For example let’s talk about the sports bar I owned. At lunchtime the majority of customers were middle-aged business class, so low volume, soft rock kept the atmosphere mellow and relaxed. Once happy hour rolled around I had a similar customer demographic, but I needed a livelier atmosphere, so I would switch the music to harder rock from the 70’s-90’s and increased the volume. After happy hour, the younger crowd came in, so the music changed to modern hits and I’d increase the volume again.
Pandora’s simple to use interface lets you navigate quickly between genres of music. And for $36 a year, it might be the best investment you’ve ever made.
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